The Women’s Economic Empowerment (WEE) project was an initiative undertaken by the Red Mill Agency to promote the economic participation and well-being of women. The main aim of the project was to showcase women as active and engaged members of the workforce and encourage the emergence of positive female and male role models who could inspire a broad audience.
The initiative received support from the Promoting Private Sector Employment project, which was led by Swisscontact and financed by the Swiss Agency for Development and Cooperation Office in Kosovo. Our involvement in the project included providing comprehensive branding services such as creating a logo, slogan, communications strategy, implementation strategy, viral marketing, social media management, video production, media buying, event launching, and promotional materials.