Block by Block-Minecraft

Red Mill Brings Minecraft’s “Block by Block” Project to Life

In 2020, our marketing agency, Red Mill, had the exciting opportunity to collaborate with Minecraft for their annual celebration event. Tasked with capturing a significant announcement from Kosovo about the “Block by Block” project, we delivered a comprehensive production service. This innovative initiative by Minecraft, a game owned by Microsoft and the best-selling game of all time with over 300 million copies sold, leverages the game’s creative potential to transform public spaces. Our team meticulously managed every aspect of the project, from location scouting and film day planning to coordination with actors, video production, audio recording, drone shots, set lighting, and preparation.

See our work at the 1:24:00 mark of the video.